Excellence

Topic number 3 today so far.

I am in the process of designing our proposal template.  Actually templates because we will end up with several different ones for each type of work we do.  I was originally going with only having one but doing so required far too many variables.  Take an audit proposal, as an example, we list out several things that could cause the clients costs to increase beyond what was quoted.  We decided to do that because our goal is to provide a high quality and fairly (i.e. low) priced audit.  But when there is a lack of cooperation our time commitment increases and so does the cost.  We wanted to convey this fact to the reader.

For a review engagement we don’t face those same sorts of hurdles.  So the list is not only smaller but vastly different.  It would take a lot of variable programming to make use of a single template which added and subtracted elements.  I dislike the idea of having multiple templates but we want to provide proposals now and we want them to feel right.  So we did a trade-off and I am learning to be ok with that.

Yes, I strive for excellence.  I strive for things working well and with the least amount of effort.  In my mind excellence is an attitude that says I will always try to improve.  Improve me, my relationships, my work experience.

But I am not a perfectionist.  Not by a long shot.  I believe in the concept of materiality; not only as it applies to auditing and accounting but in life in general.  Some things just are not material – they seem important but in reality have little impact on decisions.

For example – I love giving examples – lets talk accounting adjustments.  In my mind, a client’s accounting records, the trial balance they send me, is the Word.  I treat it as true and correct, to the best of the clients knowledge and ability.  Which means that it holds blemishes and inaccuracies.  It has to as it was crafted by a person.

The perfectionist accountant wants everything to “tick and tie”.  They immediate start making $2.00 adjustments to “tie-out” the depreciation schedule to the trial balance.  They go through each line item in hopes of bringing the trial balance to the “right” numbers.  And in the process cost the client thousands of dollars.

We focus on excellence.  Excellence starts with the end product in mind.  Lets say atax return.  An excellent tax return is one that can be filed and then never recalled.  What keeps it from being recalled?  Certainly not the little differences between supporting schedules and the trial balance.  Material differences cause returns to be recalled.

Sometimes materiality is an amount, sometimes it is a concept.  If the taxpayer is an accrual basis corporation then not having any accounts receivable, no matter the amount, is material.  The accounts receivable being overstated by $50,000 might not be; with a client who makes $200 million in sales annually.

Yes, the perfectionist says adjust the books.  I say only adjust if it is going to make a difference.  Yes, the amount doesn’t agree to something but who says that something is actually correct?

In our opinion, the excellent practitioner of his or her art starts with an entirely different premise.  They start by asking, “What is the purpose of this work?”  They frame the end game.  The perfectionist starts by asking, “What is wrong with what I am looking at?”

Which is why I think many people have difficulties choosing professionals to help them.  Lets face it, we choose a tax practitioner based on the claim of the largest refund, i.e. the perfectionist.  Never mind the fact that in order to gain a large refund you first had to pay it in.  We choose lawyers based on the claim they have never lost a case, because they always settle cases where there is the risk of loss.  Perfection.

Focus on excellent, on improvement.  Think about the bigger picture and then surround yourself with those who can support your vision.  You will be a happier person in the end.

Have an awesome day.

 

Motivation

One of the more challenging aspects of working from home is to stay motivated and on target.  And there are days where I know that some little step has to be performed and I simply can’t find the desire to do it.  It is 15 minutes out of my day to do something that can’t be avoided but never-the-less requires me to change gears to get it done.

The first thing I needed to do was admit there are times of the day where I am motivated to do things and other times when I am better off following an established pattern.  Writing for instance.  I always write these blogs first thing in the morning.  I am wired on caffeine and have lots of ideas flowing through my head.  I am motivated to get my thoughts down and honestly have a bigger problem with selecting a topic than with coming up with one.

I also recognize that one of the things that motivates me is solving difficult problems.  This is why I enjoy being an auditor and also love doing planning work.  As an auditor my role is to ferret out the truth and make sure that what is in a financial statement is accurate.  It demands a focus on details and putting puzzle pieces together.  Planning requires a passion to look at the bigger picture and oftentimes create the puzzle itself.

A quick segue on planning.  I am about 60% through a major revision of my planning workbook as of last evening.  It takes a model from going directly to consumer to working with middlemen.  Now I have to start filling in the concepts and giving those values.  For instance, going direct requires more marketing and advertising to build brand awareness whereas going through middlemen require more discounts and slotting payments to ensure the middleman gives a product enough love and attention.  And all this to determine how much working capital may be required to get a dream off the ground.

I rely upon mental discipline to do things like tax preparation.  Mental discipline is not the same as motivation although it can ultimately help you get the job done.   I get incredible satisfaction doing audits and working on planning and almost zero finishing a tax return.  I can, however, slog through dozens of returns with no errors and perhaps even flashes of insight but really, I would be ok if I never saw another tax return in my life.

For me, I do the things I enjoy early and late.  I save mid-day for the discipline stuff.  Finishing a blog provides me enough positive energy to get through a few required tasks and then I can finish the day theorizing and documenting how a 2 point change in price might influence a buyers decision.

So, if you find something that gives your work meaning try to find out how to use it to get the other parts of your job completed.  I suggest always starting with a motivating step and then following that with something you find less-motivating.  And then maybe take a break and do something to reward yourself.  For me its the gym but you may want to go to a little coffee shop and read a book for an hour.  Whatever you need to do to get all those little things done when your motivation lags.

Have a great day and enjoy the work.  If you have questions or would like to comment feel free to write me anytime.  And if you are looking for an advisor through your harder business decisions, I would love the opportunity to be of service to you.

 

Will You Need a Tax Preparer Next Year?

One of the big “selling points” (to use the term very loosely) of the new tax act was that it would make tax filing simpler for the vast majority of people.  Oh, but if that were true.

Put it this way, if you are currently paying over $500 for tax preparation you will likely still need to see a professional to ensure that you are in compliance with tax law.  Your taxes are not simpler to calculate and you are likely faced with a monstrous number of choices that some professional guidance is warranted.

As discussed previously, if you are in business for yourself and live in a high tax state, It is unlikely that you can easily file your own taxes.  I mean, except for those engineers and frustrated accountants out there who think that the real magic is in dropping numbers into boxes and creating an Excel spreadsheet to do the calculations.  That is the easy part.

You are facing a daunting array of choices and options – from filing as a C Corporation to the amount of wages you should pay.  Do you take bonus depreciation or regular?  Each decision has current and future ramifications that can benefit or hurt you.

Will you need a tax preparer?  Most likely.  Oh, not if you are a W-2 employee for a company and have a modest lifestyle.  Let’s face it, $12,000 of itemized deductions is hard to get over as a single person.  Property taxes, state taxes and mortgage interest will likely be only about $10,000 at best.  Your taxable income will be higher but your bracket will likely be lower – which is the tax reduction you were promised.

If you are a sales professional who used to have a fairly outsized unreimbursed employee expense deduction you will likely no longer need an accountant to prepare your taxes.  You may want to talk with one though to help you renegotiate your compensation package because the loss of those deductions is going to sting.  Unless you can make it work as an independent distributor of the companies products – in which case, yes, you may want to work with a tax preparer.

You will adapt to the new tax law just like tax preparers will adapt.  I doubt that 2019 will see a dramatic reduction in the number of returns filed by paid tax preparers; perhaps by 2021.  Of course, that assumes we are not whipsawed by a change in congress which decides to change the tax code again.

In the meantime, use your resources to engage the best professionals available.  If you are interested in starting a business then I suggest talking with a professional who can help you plan and grow your business profitably.  Too much of an emphasis on taxes minimizes your potential.  Trust me, there are lots of ways to use profits to improve your business but you have to make the money first.  The easiest tax planning is based on zero.  It is the absolute worst for planning your life though.

Time for the plug.  If you are looking for some solid planning feel free to contact me.  I enjoy working with small business owners who have dreams of making a ton of money and who want great advice for getting their business to the next level.  I am here to be of service to you.  Feel free to contact me anytime.

Have an awesome Tuesday.

Improving the odds

Some days, it is challenging to write on topic.  For instance, today for this blog, I am on topic number 4.  And frankly, number 4 is just wing it.  So many things to discuss and I am not quite certain how to frame the issues or put them in context.

We had several meetings last week, not the least of which was the meeting to discuss a private placement strategic plan.  That did not go quite as well as I would hope.  The concern is valid – I mean, the plan calls for changing how certain software is licensed.  It models out but we all know models only go so far.  To change direction will cost a ton in marketing dollars and face resistance from the current marketplace who do not want a shift in power.

The shift will happen; it is whether this group wants to be the driver.  Actually, that isn’t it, they want to be, but the hard reality is that it takes a lot of resources to upset the current way of doing business.  With no guarantee of success.

Not that there is any guarantee of success by following the same model as the other developers in the marketplace.  But that channel is well known and understood.  The licensors will likely be open to incremental change which means that the cost to land a subscriber will be substantially lower than trying to go directly to the consumer.

Sorry, I know this seems somewhat vague but I am working under an NDA so have to be extremely generic.  But the strategic business problem is not unique – it is one faced by every business that decides to sell.

Who is the customer?  And how do you improve your odds of success within a sales and distribution channel?

If you are a handyman service one way to go about this would be to get door hangers and go to a mature neighborhood and hang them.  If you do up 2,000 you will likely end up with 40 new customers.  It won’t happen immediately but that 2% is pretty much cast in stone.  You will spend a bit on advertising but it will likely pay off rather quickly.

But, what if you wanted 10% new customers?

One way to attract more customers would be to offer free yard debris removal, for example.  People love a free deal and chances are, many more would look at your service offering after having a positive experience with you.  You will spend more money than on just advertising alone but, it might pay off.  Again, no guarantee that you will substantially increase above the 2% but there is lots of evidence to support the conclusion you will get above 2% new customers.  Your costs will most certain go up though.

Freebies, giveaways, basic services with the opportunity to license premium services.  These are ways to build trust with your product and service but they are not free to you and oftentimes are quite expensive.  Are they still worth doing?

Perhaps.  And that is what I am facing this week.  Do we redesign the offering to make it compelling to the existing channel?  It is going to be expensive either way – either by spending a ton of money on marketing and advertising to go around the existing purchasing channel or on giving away revenues while we work to entice users through free use.

Part of me, of course, loves the idea of challenging the status quo.  It would be awesome to completely upset the applecart and win this my way.  But, the reality is, it is probably more risky to take that approach than it is to work within the existing channel – even if the existing channel is ripe for challenge.

More on this another day.  Have a great Monday.  If you are ever in the market for a thinking accountant who loves marketing and sales, feel free to contact me for a free consultation.  I am here to be of service to you.